Kohler
Season 42, Episode 5
|
In the pre-taped season forty two "Koohl Toilet" sketch, host Benedict Cumberbatch parodied a commercial for a Kohler toilet.
The company's Senior Vice President of Brand Management, Elizabeth Brady, admitted that they had been caught by surprise when the sketch aired, but "were flattered, enjoyed the satire and have received a lot of positive comments". Taking it a step further, the company released a new advertising image that following Monday, itself a spoof of the spoof, that Brady said "the team definitely had some fun crafting". The image featured the company's President and CEO David Kohler dressed and positioned in a manner similar to Cumberbatch's character. |
Uncredited. (2016, November 8). Responding to SNL - we are cool. Kohler.
https://kohler.design/responding-to-snl-we-are-cool/
https://kohler.design/responding-to-snl-we-are-cool/
Bock, P. (2016, November 8). Kohler's 'Koohl' response to SNL spoof. Sheboygan Press.
https://sheboyganpress.com/story/entertainment/2016/11/08/kohlers-koohl-response-snl-spoof/93485226
https://sheboyganpress.com/story/entertainment/2016/11/08/kohlers-koohl-response-snl-spoof/93485226
Wohl, J. (2017, July 17). Everything, Including the Kitchen Sink: Inside Kohler's In-House Agency. AdAge.
https://adage.com/article/cmo-strategy/inside-kohler-s-house-agency/309766
https://adage.com/article/cmo-strategy/inside-kohler-s-house-agency/309766